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Google Ads Training 2-Days Workshop
(100% HRD Corp Claimable)

Learn The Proven 3-Step System I Use To Generate Sales Leads For Malaysian B2B SMEs

Step-by-step Google Ads strategy built for Malaysian B2B businesses — just what works to get real sales leads

Learn how to target ready-to-buy customers who are actively searching for your products & services — not random clicks

Get a ready-to-launch Google Ads campaign at the end of your training

100% HRD Corp Claimable

DATE
22 & 23 OCT 2025
(WED & THU)

TIME
9AM - 5PM

LOCATION
SETIAWALK, PUCHONG

Why This Course

This course is tailored for B2B SMEs selling to other businesses in Malaysia. No irrelevant examples — just what works locally.

You’ll learn a clear, repeatable system that’s already helping other B2B companies get real results. No guesswork involved.

We skip the theory and focus on execution. You’ll get hands-on and build actual campaigns during the training.

We don’t just teach how to get traffic — we show you how to attract serious prospects ready to do business.

Most SMEs waste money on the wrong keywords or settings. Learn exactly what to avoid and where to focus.

Fully claimable under HRD Corp. Your company may not need to pay a single cent to attend.

Who Should Attend

⭐ B2B Business Owners
who want more sales enquiries without relying on cold calls or referrals
⭐ Sales & Marketing Teams in SMEs looking to generate better quality leads online
⭐ In-House Teams planning to reduce ad spend waste and improve their lead generation
⭐ Anyone responsible for B2B lead generation who wants a clear, practical system that works

Meet Your Trainer

Hi, I’m Melvin Ng, a digital strategist with 18+ years of experience helping businesses grow using Google and Meta Ads. I specialise in turning complex marketing into simple, repeatable systems that deliver real results for my clients.

20+ years in digital marketing across local and global brands

Google Ads Search Professional Certified & MIA Chartered Accountant

Founder of Dark Knight Marketing (Google Partner Agency) & Growth Titans

Specialist in B2B lead generation, performance funnels & paid traffic

Trained 500+ business owners and marketers on digital strategy and paid ads

Simplifies marketing into frameworks you can understand and apply — even if you’re not tech-savvy

Frequently Asked Questions

Who is this training for?

This course is designed for Malaysian B2B SMEs, service providers, consultants, and marketing/sales teams who want to generate consistent, qualified leads using Google Search Ads.

Do I need to be good at digital marketing to join?

Not at all. The training is beginner-friendly and built for non-technical business owners or staff. You’ll be guided step-by-step, even if you’ve never run ads before.

Will I be able to run my own ads after this?

Yes — this is a hands-on workshop. You’ll leave with a working campaign setup, ad templates, and a clear framework you can use again and again.

Is this training HRDC claimable?

Yes! This course is HRDC claimable. Your company may not need to pay anything out of pocket if your HRDC levy is available.

What will I need to bring or prepare?

Just a laptop, basic business info, and your willingness to learn. We’ll guide you through everything else, including setting up your Google Ads account.

How is this different from free content online?

This training is focused on B2B lead generation in the Malaysian market. You’re getting a proven system, live guidance, and real implementation — not generic Google Ads tutorials.

What if I already run Google Ads?

Great! You’ll learn how to improve performance, avoid wasted spend, and apply the B2B-specific strategies that most ad agencies overlook.

Is this training suitable for B2C or eCommerce businesses?

This course is designed primarily for B2B lead generation — but certain B2C businesses can benefit too, especially if your customers search for your services on Google. Industries like dentists, aesthetic clinics, tuition centres, or renovation services are still a good fit. However, if you’re running a pure eCommerce store, this may not be the right training.

"Google Ads for B2B SMEs -
The 3-Step Lead Generation System"
Course Agenda

Day 1

Module 1: Fundamentals Of Google Ads

How Google Search Ads Work

3-Step Google Ads Framework For Generating Sales Leads For B2B SMEs

Module 2: Keywords Mastery

How Keywords Work

4 Quadrant Keyword Intent Chart

Keyword Research Using Google Keyword Planner

Identifying Relevant Keywords

Module 3: Ad Copy That Gets Clicked

Anatomy Of An Ad

Elements Of An Effective Ad Copy

Building Your Winning Ad

How To Use AI To Turn You Into An Expert Copywriter

Day 2

Module 4: Persuasive Landing Page That Converts

Structure Of A Persuasive Landing Page

How To Craft A Persuasive Landing Page

How To Use AI To Craft A Landing Page That Sells

Module 5: Campaign Setup & Optimisation

Planning Your Google Ads Campaign Structure

Setting Up Your Google Ads Campaign

Setting Up Your Conversion Tracking

Optimisation Techniques Simplified

Recap & Q&A

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