100% HRD Corp Claimable
Hi, I’m Melvin Ng, a digital strategist with 18+ years of experience helping businesses grow using Google and Meta Ads. I specialise in turning complex marketing into simple, repeatable systems that deliver real results for my clients.
This course is designed for Malaysian B2B SMEs, service providers, consultants, and marketing/sales teams who want to generate consistent, qualified leads using Google Search Ads.
Not at all. The training is beginner-friendly and built for non-technical business owners or staff. You’ll be guided step-by-step, even if you’ve never run ads before.
Yes — this is a hands-on workshop. You’ll leave with a working campaign setup, ad templates, and a clear framework you can use again and again.
Yes! This course is HRDC claimable. Your company may not need to pay anything out of pocket if your HRDC levy is available.
Just a laptop, basic business info, and your willingness to learn. We’ll guide you through everything else, including setting up your Google Ads account.
This training is focused on B2B lead generation in the Malaysian market. You’re getting a proven system, live guidance, and real implementation — not generic Google Ads tutorials.
Great! You’ll learn how to improve performance, avoid wasted spend, and apply the B2B-specific strategies that most ad agencies overlook.
This course is designed primarily for B2B lead generation — but certain B2C businesses can benefit too, especially if your customers search for your services on Google. Industries like dentists, aesthetic clinics, tuition centres, or renovation services are still a good fit. However, if you’re running a pure eCommerce store, this may not be the right training.
How Google Search Ads Work
3-Step Google Ads Framework For Generating Sales Leads For B2B SMEs
How Keywords Work
4 Quadrant Keyword Intent Chart
Keyword Research Using Google Keyword Planner
Identifying Relevant Keywords
Anatomy Of An Ad
Elements Of An Effective Ad Copy
Building Your Winning Ad
How To Use AI To Turn You Into An Expert Copywriter
Structure Of A Persuasive Landing Page
How To Craft A Persuasive Landing Page
How To Use AI To Craft A Landing Page That Sells
Planning Your Google Ads Campaign Structure
Setting Up Your Google Ads Campaign
Setting Up Your Conversion Tracking
Optimisation Techniques Simplified
Swipe 7 proven Facebook ad ideas to skyrocket your revenue.



